Information about the customer is the foundation of Customer Relationship Management. Every step in the CRM process and every principle of the CRM approach requires tangible data about customers. To apply CRM to the entire enterprise, information must be consistent, reliable and in a usable format. Once the strategy is in place, CRM cannot take place effectively without an investment in technology to access customer information. The foundation for CRM efforts is the customer data warehouse. A data warehouse is essential for a business to have consistently clean, reliable customer-level data that is continually accessible enterprisewide. The key is to plan and manage the warehouse implementation with risk and return in mind. This paper outlines 10 steps to implement a data warehouse effectively.
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