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CRM Reality Check!: Three Questions to Ask About Customer Relationship Management (CRM) Strategy for Financial Institutions

PublisherHarland Financial Solutions
Format111.6KB PDFDate added11 Jun 2002
Topics Finance
Downloads239

While unfortunate, many financial institution executives equate hearing the letters C-R-M with a wince of hype. Some technology marketers have been misleading and others, even if well intentioned, are misguided. Application providers claiming the next greatest "CRM technology" provide a confusing landscape for financial institution managers trying to assess the fundamental question - do they have a compelling need to change the way they do business? After sorting through the case for a change to a CRM business strategy, the next logical question is what technology - or more importantly, what functionality - will enable the business strategy. Lastly, what types of implementation hurdles are involved? This paper tries to provide answers to these three questions.

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