| Publisher | Harland Financial Solutions | ||
|---|---|---|---|
| Format | 111.6KB PDF | Date added | 11 Jun 2002 |
| Topics | Finance | ||
| Downloads | 242 | ||
While unfortunate, many financial institution executives equate hearing the letters C-R-M with a wince of hype. Some technology marketers have been misleading and others, even if well intentioned, are misguided. Application providers claiming the next greatest "CRM technology" provide a confusing landscape for financial institution managers trying to assess the fundamental question - do they have a compelling need to change the way they do business? After sorting through the case for a change to a CRM business strategy, the next logical question is what technology - or more importantly, what functionality - will enable the business strategy. Lastly, what types of implementation hurdles are involved? This paper tries to provide answers to these three questions.
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