Buderus Futestechnika is the Hungarian subsidiary of Bosch-Buderus Thermotechnik, one of the world's largest industrial heating equipment groups managing a growing network of domestic partners from a relatively small operational base in Hungary. Buderus concluded that inappropriate data storage methods and an outdated business management solution was undermining its range of customer services and reducing the benefit of marketing initiatives, such as an ambitious loyalty-card programme. With the help of Microsoft Certified Partner ZASNET Systems, the company implemented Microsoft CRM (now part of Microsoft Dynamics) to handle all its customer-facing work. As a result, the company now tracks partner activity in real-time, provides a more responsive service to customers, and is cutting back on the time its staff spend on data management.
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