| Publisher | Microsoft | ||
|---|---|---|---|
| Format | WORD | Date added | 11 Jan 2007 |
| Topics | Customer Support Services | ||
| Downloads | 263 | ||
In 2004, specialist Internet Service Provider (ISP) and alternative telecom operator Borusan Telekom became the first company in Turkey to offer long-distance and international converged voice services to its corporate clients. The company had been relying on Microsoft Excel spreadsheets and costly paper-based processes - an inflexible Customer Relationship Management (CRM) system - to manage its sales across 36 regional outlets in Turkey and 4 global units. Further, the company wanted to follow Six Sigma, a best practice method that involves business process automation for greater efficiencies. Working with Microsoft Certified Partner TradeSoft Business Services, Borusan Telekom implemented Microsoft CRM (now part of Microsoft Dynamics) to streamline its sales practice and promote information sharing.
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