Focus Adventure, a Singapore-based training company, offers corporate training programmes that feature adventure and experience. As a young company, Focus Adventure found it extremely challenging to manage its customer contacts, enquiries, and accounts with its rapid growth. Then, the company deployed Microsoft CRM 1.2, now part of Microsoft Dynamics. In 2006, the company upgraded to Microsoft Dynamics CRM partly for its new marketing module. With its integration into the company's Microsoft infrastructure and the familiarity of staff with Microsoft software, the implementation went smoothly. Now, the company can easily track its customer and programme data. Reporting and customer service have improved, and the sales closure rate has risen by more than 50 percent.
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