| Publisher | Hewlett-Packard | ||
|---|---|---|---|
| Format | 434.5KB PDF | Date added | 26 Jun 2006 |
| Topics | Knowledge and Data Management, Security Management, Data Recovery - Security | ||
| Downloads | 29 | ||
A critical feature of successful new advertising models has been their reliance on knowledge of various types of personal user data in order to make advertisements relevant and useful. This has raised many concerns about privacy and control over personal data. The preservation of privacy would appear to be in direct conflict with the successful new advertising models, which depend on knowledge of personal user data. This paper presents a system and its associated advertising model that shows this need not be the case. DataBank is a system for the delivery of relevant advertising (and content more generally) while preserving the privacy of user data as much as possible.
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