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Reach Aging Baby Boomers Online ... The Right Way

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23 out of 50 users found this white paper useful


Publisher MINDSHARE INTERACTIVE CAMPAIGNS
Publisher Registration N/A
Topics Spam - E-mail Fraud - Phishing Date added 01 Oct 2006
Downloads 108 Format 236.0KB PDF

Baby boomers - that oversized post-World War II generation identified with free love and rock and roll - are rolling into their 60s and heading toward old age. Boomers are bringing to their online experience, however, a growing list of ailments and physical limitations that affect how - and how successfully - they use email, the Web and other online pursuits. Succumbing to the creeping limitations of old age, baby boomers are beginning to struggle with the small type, short text links and tiny selection boxes that characterize all too many Web pages; they are finding the mouse painfully similar to a mousetrap. Because of the sheer size of their generation, they retain the economic, political and social clout they have always enjoyed.

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23 out of 50 users found this white paper useful


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