| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 23 Dec 2006 | |
| Topics | Customer Support Services | ||
| Downloads | 29 | ||
Being in a mature industry challenged Nashuatec to increase profit levels by developing new aftermarket service revenue at a lower operational cost. The company believed it could use service as a powerful strategy for controlling the market, as well as shaping and penetrating new markets. The goal was to generate substantial revenue and profits with no increase in field service staff. To achieve this, Nashuatec believed it needed to evolve a service relationship management strategy, in which the sales and the marketing team would be integrated with the service team. To help it move from a product-focused to a customer-centric service business, Nashuatec deployed Oracle's Siebel Field Service and Siebel Call Center in The Benelux region.
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