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Best Practices for Pipeline Management

PublisherSiebel Systems
Format2.6MB PDFDate added01 Jan 2004
Topics Sales - Marketing, Best Practices
Downloads120

In the highly competitive and volatile marketplace, the ability to effectively manage the sales pipeline can have a profound impact on a company's financial health. As the CRM market leader, Siebel Systems has helped thousands of companies of all sizes - in a wide variety of industries - improve their pipeline management processes. Pipeline management is defined herein as diligently forecasting the state of the business, diagnosing and pinpointing the specific problems affecting sales performance, and planning appropriate actions to fix any shortcomings. This paper discusses some common factors that impact a company's ability to effectively manage the pipeline and focuses on the some process and organizational best practices that can help companies overcome their challenges and establish a critical competitive advantage.

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