Until 2001, Nuon was one of three regulated regional suppliers of energy in The Netherlands. Then, the Dutch market was opened to domestic and foreign competition, starting with large business customers consuming more than one gigawatt of electricity. Nuon recognized that it had to transform itself into a customer-centric business - and fast - focused on more effective sales and marketing and highly responsive service. The solution was a customer relationship management system that could provide the company with the in-depth customer understanding and insight to capitalize on sales opportunities, improve service, and combat competitive threats both at home and abroad.
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