Boise, Idaho-based True North Adventure Gear offers packs and other gear for snowmobilers, dirt bikers, back-country skiers, snowboarders, mountain bikers, and anyone else likely to travel in the backcountry. Many of the events True North Adventure Gear attends to promote its products are held outdoors, so the marketing materials also need to be relatively durable to the elements. In addition to the production of marketing brochures to advertise their products, the Company also needed to print heavy-duty, double-sided hang tags to attach to the items for identification and pricing purposes. The company wanted one printer that could handle all their printing needs - including letterhead, correspondence, and invoices. The company settled on bringing in an HP Color LaserJet 2500 printer.
Did you find this white paper useful?
24 out of 50 users found this white paper useful
Related white papers
July 10th: Just MASH Marketing: The Customer Reference Mashup
Your business is booming. You have a long list of happy customers...but don't know if you have the most current story. Register for and attend this Serena Webinar on...
Merger Review and Market Access
The market access and competition issues raised by conglomerate mergers are not fundamentally different, although often more tenuous, than those arising in vertical and horizontal mergers. However, particularly in economies...
The Interaction Between Quality Control and Production
A real option model of resource extraction is considered where management controls both the extraction rates as well as the quality of extracted material earmarked for processing into final product.The...
Factors That Affect VMT Growth
This paper describes about past VMT growth rates. It provides a discussion of factors affecting VMT growth including population growth, aging of the population, regional population switches, VMT by gender,...
Convergent Marketing: Executing on the Promise of 1: 1
Today’s consumer is more savvy than ever before. And, there are more new competitors in almost every industry. These changes require that companies adapt and change their business systems to...
The State of E-mail Marketing: Perfecting the Appropriate Mix of Art and Science
Email marketing has become a standard component of the corporate marketing mix. However, deliverability issues are challenging the effectiveness of email messages. This webcast discusses how marketers can address the...
In store. Right now. Retail Solutions from IBM.
IBM provides a full range of solutions for the retail industry, helping transform business into On Demand Business with point-of-sale systems, IT strategy and planning, supply chain optimization, outsourcing and...
