| Publisher | Hewlett-Packard | ||
|---|---|---|---|
| Format | Date added | 20 Dec 2006 | |
| Topics | Sales - Marketing | ||
| Downloads | 314 | ||
Boise, Idaho-based True North Adventure Gear offers packs and other gear for snowmobilers, dirt bikers, back-country skiers, snowboarders, mountain bikers, and anyone else likely to travel in the backcountry. Many of the events True North Adventure Gear attends to promote its products are held outdoors, so the marketing materials also need to be relatively durable to the elements. In addition to the production of marketing brochures to advertise their products, the Company also needed to print heavy-duty, double-sided hang tags to attach to the items for identification and pricing purposes. The company wanted one printer that could handle all their printing needs - including letterhead, correspondence, and invoices. The company settled on bringing in an HP Color LaserJet 2500 printer.
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