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HP Helps Enable RT Associates to Deliver Unique 1:1 Marketing Programs for Each Client

PublisherHewlett-Packard
Format PDFDate added20 Dec 2006
Topics Sales - Marketing
Downloads27

Having started in 1982 as a typesetter, RT Associates (RT) moved into prepress services. As desktop publishing evolved, RT has grown to become a leader in digital print technology innovation. RT Associates wanted to move away from the commodity print market, but it needed the right infrastructure to be successful in the development of customized color Variable Data Printing (VDP) solutions. Selected for their wide color capabilities, in 2005, RT Associates installed two HP Indigo press 5000 presses.

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