Silicon Valley-based Reactrix is in the business of catching consumers, captivating them and inviting them to have fun with a brand. Reactrix's technological lure is working. More than 130 shopping malls and movie theaters in select U.S. markets are attracting consumers with the Reactrix experience, a mix of game play and 30-second commercials that "React" to a participant's movements with crisp animation and state-of-the-art special effects. Driven by an HP workstation, a "Visioning" unit and a projector, the hypnotic Reactrix experience has also caught the attention and advertising dollars of some very large, very well known companies.
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