The telecommunications service provider's new role as the supplier of video content and an intermediary between content providers and end users presents new challenges for delivering, managing and billing for video services. Unlike their previous role of simply providing a highly reliable and secure pipe for voice and data content, service providers supplying video services need to take a more active role in measuring and monitoring video content quality. The providers also require new billing flows and activities to accurately track the use of premium and restricted content in order to bill subscribers and compensate content providers. Tools such as IP probes and EMS/STB agents, and techniques for synchronizing data across video servers and billing systems, enable service providers to meet these new requirements.
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