White Pass & Yukon Route Railroad (WP&YR) offers scenic train rides to tourists, most of them coming off cruise ships, during an intense, five-month season. During this short time, WP&YR must generate all of its annual revenue. Faced with increasing numbers of tourists, the company wanted to increase the efficiency of its railway and retail services and ensure optimal profitability in its rail operations. Replacing older, disparate systems, the company implemented and integrated Microsoft Business Solutions - Great Plains business software (now part of Microsoft Dynamics), Microsoft Retail Management System, and a custom solution created by Arctic Information Technology and made 2004 its best season ever.
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