Looking for ways to develop long-term relationships with customers and generate new sources of revenue, Microsoft partners see a range of opportunities with Microsoft CRM (now part of Microsoft Dynamics). Zoomio Holding A/S expects to generate revenues from 300 to 400 new customers in 2004 by integrating its marketing automation platform with Microsoft CRM. Zoomio now offers a systematic approach to customer acquisition and retention once reserved for only the largest corporations. As a Microsoft Business Solutions Independent Software Vendor (ISV), Zoomio expects its alliance with Microsoft and the combined offering to open doors as both expand their presence in the Customer Relationship Management (CRM) market.
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