Most news articles about RFID (Radio Frequency IDentification) technology seem content to limit their coverage to RFID tag vendors such as Matrics and Alien, or to focus on the UCC's standards body for RFID, EPCglobal. But while tags and standards are clearly important for RFID's widespread adoption, they represent only one part of the story - the part that is enamoured with the technology of air interface protocols, hardware specifications, and chip manufacturing techniques. However, to successfully deploy RFID, companies need to think far beyond tags and standards.
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