| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 24 Dec 2009 | |
| Topics | Customer Support Services | ||
| Downloads | 34 | ||
Virgin Mobile USA realized early on that providing the best customer service in the industry would be vital to its success. Virgin Mobile's vision required applications that could support the delivery of a real-time experience at any time of day, across multiple channels. To realize its vision, Virgin Mobile needed a Customer Relationship Management (CRM) solution that would support easy self service over the Web and would allow customers to speak with knowledgeable, friendly customer service representatives who could resolve their inquiries in a single call. Virgin Mobile selected Siebel Communications as its CRM foundation.
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