| Publisher | IBM | ||
|---|---|---|---|
| Format | Podcast | Date added | 02 Feb 2007 |
| Topics | Knowledge and Data Management, Customer Support Services, Decision Support - DW Front End, Data Mining - Analysis, Database Marketing, MSP, Distribution Software, Warehouse Inventory Management, Point of Sale Devices, Transaction Management, E-commerce Security, Business Intelligence - Data Warehousing, Sales - Marketing, Internationalization - Expansion, Cost Control - Risk Mgmt., Resources Mgmt., ROI - TCO, Strategic Planning, RFID | ||
| Downloads | 37 | ||
From self-scan checkouts at grocery stores to information kiosks at retail chains, businesses are realizing the benefits of technology on the overall shopping experience. Next generation "super shoppers" have become empowered by their ability to access data online. This ability translates into an extremely knowledgeable consumer base, with specific customer service needs. As customers seek out more productive shopping experiences, retailers will have to tailor to the needs of individual consumers and supply greater convenience, lower prices, and easy-to-use technologies. But technology for technology's sake is not enough. In-store technologies must provide clear benefits....and they do.
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