A leader in Germany's competitive construction industry, Mall specializes in handling environmental construction issues. With more than 17,000 accounts and 21,000 contacts, Mall was struggling to manage its sales and marketing activities with a decentralized system that included disparate databases and costly paper-based processes. Teamed with Microsoft Certified Partner, IT Vision Technology, Mall set up Microsoft CRM (now part of Microsoft Dynamics) to streamline sales processes and promote information flow throughout the organization. Mall achieved these goals with Microsoft CRM, which integrates with the Microsoft Office Outlook 2003 messaging and collaboration client and Mall's Enterprise Resource Planning (ERP) system. Now, employees have central access to information and sales processes and can deliver superior customer service efficiently while improving their sales success.
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