Based in Vancouver, British Columbia, the Mark Anthony Group (MAG) is a privately held manufacturer and distributor of premium wines and alcoholic beverages including Mike's Hard Lemonade, which has become the number one brand in its category and is largely responsible for the company's phenomenal growth. MAG's primary markets are the United States and Canada, with revenues in excess of U.S.$324 million/CDN$400 million per year. MAG needed better collaboration between customers, partners, and vendors. It realized that the project management solution it had in place - using Microsoft Excel spreadsheets to manage project timelines and sharing them using e-mail - was slowing down task management processes and duplicating work efforts.
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