Dirty data - inaccurate, redundant, or outdated information - has been the bane of many organizations struggling to use information for higher performance. Yet corporate-wide data cleansing seems so overwhelming that many businesses delay or defer even trying. Can a company live with dirty data? Yes, and no. Of course data quality matters. But dirty data isn't always bad - at least not equally bad. Stated another way, not all information has to be equally clean or has to be cleansed at the same time.
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