To increase their chances of success, data warehousing managers need to learn from professional marketers how to build enthusiasm, excitement, and lasting support for the data warehouse. The key is to view the data warehouse as a "Product" and build a brand image for it. This involves creating a marketing plan that defines the data warehouse's purpose and value, creates a memorable identity for it, and communicates key value propositions to target audiences through selected channels. Marketing a data warehouse is effective and fun.
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