When a well known pharmaceutical company set out to supply its management with globally integrated data for more effective enterprisewide decision making, it triggered a groundswell of department-driven data warehousing projects intended to provide data on key performance measures. And the attempt resulted in a fragmented data management infrastructure, in which duplicate data collection and reporting drove up expenses, and inconsistent data meant management still couldn't track business performance on a global level. In response, the company created a global data warehousing services group, or Center of Excellence, that was charged with leading data warehousing projects according to an enterprise data architecture and standardized methodology.
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