| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | HTML | Date added | 30 Aug 2009 |
| Topics | Knowledge and Data Management, Business Intelligence - Data Warehousing, Online Trading | ||
| Downloads | 6 | ||
A great new opportunity is emerging for sellers of goods in vertical markets - advertising on a vortal for the industries using their products. On a vortal, Business-to Business (B2B) users are already self-selected for participation in the industry-oriented information-bonding site. On the other hand, purveyors of Vertical-industry trade exchanges ("Vertexes") will likely find that information and chat rooms add a "Stickiness" to their sites that keeps customers on the site and promotes loyalty in the form of repeat visits. Brokers of such vertex sites then broaden and deepen purchasing behaviors by also encouraging the natural tendencies of people to have common interests with others in their general industry grouping. The convergence of the vertex buying and vortal bonding is the "Vortex".
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