| Publisher | First Consulting Group | ||
|---|---|---|---|
| Format | Webcast | Date added | 11 Aug 2006 |
| Topics | Knowledge and Data Management, Data Mining - Analysis | ||
| Downloads | 41 | ||
One of the most critical capabilities a medical communication function can have is to standardize and automate product and related medical inquiries delivered to a broad range of constituencies. But this is no easy task. There are a number of disparate processes, technologies, channels to the market, and medical practice differences across global markets that require smarter approaches. There is untapped potential to collect data points on adverse events and to analyze other data that can help the company gain greater customer insights. This webcast shows how Shire Pharmaceutical Group streamlined its medical communications, standardized global product launches, seamlessly integrated product information across operations, and was able to customize product responses across markets via a standard knowledge base.
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