| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | HTML | Date added | 10 Aug 2006 |
| Topics | Strategic Planning, Infrastructure Management | ||
| Downloads | 6 | ||
When companies face a challenging business problem, there are a number of avenues they can take to get answers. Beyond internal teams and consultants, a growing number of companies are tapping the talent in MBA programs through case competitions in order to bring fresh ideas and innovation to a variety of business issues. In 2004, Marietta-Ga-based Solvay Pharmaceuticals, Inc. invited Atlanta-area business schools to compete in the Solvay Challenge, the company's inaugural business school study competition. In addition to attracting new ideas, the competition also provided an opportunity for the company to introduce itself to area schools, professors and students.
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