This paper describes how information technologies, namely data warehousing; data mining with their powerful Extraction, Transform, and Load (ETL) features, and business analytics (e.g., statistics, forecasting, and optimization) all produce data from diverse source platforms transparent. That is, these technologies convert raw data into intelligence - the power to know. In almost all industries and commercial sectors today, information is key to becoming competitive. But before discussing how technology will create value, the paper first discusses some confusing issues related to value.
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