Large and small disasters happen all the time. Events ranging from purely local disasters such as local flooding caused by a fire down the block, to a city-wide flu epidemic, or a region-wide blizzard, all have the potential to put companies out of business. In their disaster planning work with many different types of organizations, the authors' have seen that too many of them make the recovery process harder for them - or even impossible - by not planning ahead for disaster recovery. While they may take steps to try to prevent disasters, they ignore the reality that prevention won't always work.
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