Digital Marketing is a technique that uses Internet channels (Web, Email, Kiosk, Voice-over-IP, etc?) towards direct response and ultimately the acquisition and/or retention of clients. Email Marketing in particular is an extremely popular digital marketing tool due to its cost effectiveness and accessibility by consumers. In recent years email has evolved into the preferred way for companies to enable their customers to interact with the business in a self service fashion. This approach allows customers to get the help they need when they need it. Email Response Systems (ERS) illustrates its hybrid solution of combining technology with human approaches with a real world example of a client engaged as business to business publisher.
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