| Publisher | Salesforce.com | ||
|---|---|---|---|
| Format | Date added | 20 Jul 2006 | |
| Topics | Sales - Marketing | ||
| Downloads | 31 | ||
Vaccines have the power to make life-threatening diseases a thing of the past. To deliver its range of vaccines for diseases like whooping cough, cholera, and polio as cost-effectively as possible, SanofiPasteur MSD, the UK-based specialist vaccines business of sanofi-aventis Group, needed to overcome its reliance on an outdated internal technology - its local, on-premises, pharmaceutical-industry CRM system. To increase sales effectiveness and efficiency, SanofiPasteur MSD deployed, customized, and integrated salesforce.com's flagship Sales Force Automation (SFA) application, Salesforce SFA, in only three months to create a single, comprehensive view of thousands of General Practitioners (GPs), practice nurses, and other healthcare professionals in the United Kingdom.
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