| Publisher | Microsoft | ||
|---|---|---|---|
| Format | 5.0MB PDF | Date added | 01 Dec 2005 |
| Topics | Customer Support Services | ||
| Downloads | 37 | ||
Customer Relationship Management (CRM) is important because it differentiates an organization from the competition. A company achieves this by paying attention to customers and taking action to build a competitive advantage through improving the customer experience. One of the key components of CRM is to understand customers and treat customer needs accordingly. The goal is to learn about the potential customer audiences so the organization can prepare to meet current and future needs. It is also important to identify customer audiences whose needs cannot be profitably met.
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