| Publisher | Investcorp | ||
|---|---|---|---|
| Format | HTML | Date added | 26 Jun 2009 |
| Topics | Sales - Marketing | ||
| Downloads | 41 | ||
One of the keys to success in customer relationships is the design and execution of a customer-focused contact strategy. To be most effective, the contact strategy should be segment-specific, multi-dimensional, actionable, and measurable. Companies can have a more meaningful interaction with customers based on a multi-dimensional, segment-specific contact strategy. An actionable and measurable strategy will drive increased customer value and long-term loyalty.
Did you find this white paper useful?
25 out of 50 users found this white paper useful
Related white papers
Turning customer interaction into profitable relationships
Effective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic document composition...
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status;...
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The...
Mobile Marketing Association (MMA) Case Study - Adidas
A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to...
ScreenDreamer's Salesforce Implementation Streamlines Customer Service and Increases Up-Sell/Cross-Sell Revenues by 50-75%
ScreenDreamer, the largest Internet marketing firm for REALTORS in the Delaware Valley, is using AppExchange Builder to customize, create, deploy and manage a number of new business critical applications. AppExchange...
Delivering a "Wow" Customer Experience
In today's environment, companies can't just compete on price and product. They must also deliver a great customer experience. Rich Caballero, vice president of product management at Oracle, explains the...
