| Publisher | Investcorp | ||
|---|---|---|---|
| Format | HTML | Date added | 26 Jun 2009 |
| Topics | Sales - Marketing | ||
| Downloads | 35 | ||
One of the keys to success in customer relationships is the design and execution of a customer-focused contact strategy. To be most effective, the contact strategy should be segment-specific, multi-dimensional, actionable, and measurable. Companies can have a more meaningful interaction with customers based on a multi-dimensional, segment-specific contact strategy. An actionable and measurable strategy will drive increased customer value and long-term loyalty.
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