RAE Systems needed an easy-to-use, easy-to-access Customer Relationship Management (CRM) system to track and manage information about its products and distributors. The company, which makes life-saving chemical and radiation monitors, urgently needed tools to support the delivery of efficient, reliable customer service. RAE Systems wanted to integrate all its information about assets, sales, services, and channel partners. RAE Systems chose to replace its existing unstable implementation of Siebel CRM with on-demand applications from salesforce.com based on their flexibility, affordability, and ease of customization. At the same time, the marketing and sales departments at RAE Systems adopted Salesforce, with its integrated sales force automation and marketing automation capabilities.
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