Raven Industries, a leading industrial manufacturer with four distinct operating units, wanted to improve its overall customer relationship management capabilities. Prompted by the needs of one business unit for a service and support application that provided remote access and seasonal scalability, Raven decided to replace its disparate CRM pieces with a common on-demand solution that met the unique needs of each of its businesses across service and support, sales, and marketing operations. After an extensive evaluation that included Siebel CRM OnDemand and SalesLogix, Raven selected Salesforce SFA and Salesforce Service & Support.
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