Real estate success is all about information. To coach someone through market time - a 90 day period - a person needs instant access to what he or she have already done, where they are in the process, open tasks and contract end dates. Rochester, Minnesota team relied on contact management software that was plagued by hardware, software & networking problems. They lacked flexibility to adjust to real estate requirements and required increasing number of resources for administration. The company replaced old system with salesforce.com's on-demand CRM and easily integrated with Microsoft Office & real estate-specific applications.
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