Today, the ultimate answer to an organization's sales excellence challenges is to successfully leverage technology to handle many of the sales support tasks previously relied on high touch methods to deliver. This goal will be accomplished by first expanding the sales methodology support capabilities within a CRM technology framework. This expansion will be accomplished through enhancements to current CRM programs, or by implementing complementary applications. Next, data management capabilities will be enhanced to support sales process innovations. Finally, a company's proven sales processes and complete array of knowledge needed to compete effectively will be delivered via an intelligent technology-based interface.
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