| Publisher | SugarCRM | ||
|---|---|---|---|
| Format | Date added | 14 Jul 2006 | |
| Topics | Sales - Marketing | ||
| Downloads | 75 | ||
Avid transacts tens of thousands of sales every year with substantial data transfer, storage and retrieval requirements. In order to manage all this activity and data, Avid needed a Sales Force Automation (SFA) system that could offer an efficient sales tool for reps and a strong reporting tool for management. A potential problem was developing in the field, as some sales teams, frustrated with the lack of a sales force automation capability, began renting time on hosted CRM SFA solutions or creating their own homegrown solutions. Avid Technology's CRM Analyst evaluated alternatives and ended up recommending Sugar Professional.
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