One of the leading beverage producers and suppliers in the United States was struggling to maintain and update their field sales reporting system that was based on Microsoft Excel. Salespeople had difficulty learning the complex spreadsheet with multiple tabs, and would only submit data at the end of the week. Once the data was submitted, an employee at the company headquarters had to manually merge spreadsheets from up to eighty salespeople and reenter the data into an existing ERP system. Sales managers and executives had a delayed view of field activity that often was not accurate due to the re-keying process. Eastridge worked with the Customer and Microsoft to create a much more streamlined and accurate process.
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