Since it was founded in 1999, ForeX Capital Markets (FXCM) has grown into one of the largest currency trading firms in the world by offering traders direct access to this dynamic, global market. Microsoft Access could no longer handle the increasing sales lead volume that FXCM was experiencing as the company grew. FXCM needed a low-maintenance solution that could be customized to match its complex sales process. FXCM selected an on-demand CRM application from salesforce.com over CRM software from Siebel, GoldMine, and SalesLogix. The solution was implemented in less than two weeks, customized in-house, and easily integrated with internal databases and systems.
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