While singular in its ability to offer an integrated solution for both digital optical and video-based motion tracking, Vicon was facing an all-too-common business problem. The company was employing two applications for Customer Relationship Management (CRM): Salesforce and RightNow. Having disparate applications for sales and service was creating problems with access, visibility, productivity, consistency, and ultimately, cost. The solution: a single CRM system from salesforce.com for all customer interactions.
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