| Publisher | Salesforce.com | ||
|---|---|---|---|
| Format | Date added | 12 Jul 2006 | |
| Topics | Mobile - Wireless Communications, Cellular Equipment | ||
| Downloads | 32 | ||
Pharmion Corp. is a global pharmaceutical company focused on licensing, developing, and commercializing therapeutic products for the treatment of hematology and oncology patients. Pharmion's 100-plus sales representatives used a homegrown system to track their physician customers. The system required representatives to carry a heavy laptop from call to call - something most of them were reluctant to do. Without laptops, they had to email sales records back and forth or log calls when they got back to the office. Overall, the homegrown solution prevented sales representatives from accessing and updating vital customer information in a timely manner. After selecting Salesforce for CRM, Pharmion chose the AppExchange Mobile solution for its customization capabilities and its fast performance.
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