Fleet Synergy International is the world's largest motor fleet management alliance. Headquartered in Brussels, Fleet Synergy required a CRM (Customer Relationship Management) system that would help it manage customer leads and opportunities across its multicountry, multipartner operations. It was critical to have a central resource that could analyse, manage, and track the sales process globally. Fleet Synergy examined all the major CRM solutions available, from Siebel and PeopleSoft to ACT! and GoldMine. Criteria included swift implementation; fully outsourced management of maintenance, support, and training; ease of use; and low cost. After a 30-day free trial, the company realised Salesforce best met its criteria at the most competitive cost.
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