| Publisher | Salesforce.com | ||
|---|---|---|---|
| Format | Date added | 12 Jul 2006 | |
| Topics | Customer Support Services | ||
| Downloads | 18 | ||
DoubleClick, the New York-based global Internet marketing technology company, knows marketing and sales. And it knows hosted solutions. After all, DoubleClick jumped into Internet-based marketing in 1996 as a pioneer in digital multichannel marketing and sells its own suite of hosted solutions for media planning and buying, campaign management, and ad management and serving. So when the company outgrew its SalesLogix solution in 2003, salesforce.com, the leader in on-demand CRM, was a natural choice. DoubleClick needed a solution its increasingly global staff could access anytime, from anywhere, that could easily scale to grow with the company, and that allowed the company to merge sales, marketing, and customer service and support databases to gain a unified view of its business.
Did you find this white paper useful?
26 out of 50 users found this white paper useful
Related white papers
Best Practices for Translating Customer Satisfaction into Revenue
Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a...
Support Strategies: Customer Experience Management
Customer experience is the most powerful tool available today for distinguishing your company from competitors ? each contact with the customer offers an opportunity for strengthening your relationships by delivering...
3 Strategies for Reducing IT Support Costs
As companies brace for more bumps in the economic downturn, many organisations are indiscriminately cutting costs. To ensure a seamless transition into the post-recession market, however, slashing and burning is...
Forrester Strategies for Assessing IT Business Satisfaction
If you aren't assessing customer satisfaction you are overlooking a potential goldmine. This valuable data is crucial to creating a successful IT strategy. But where do you start? This new...
Recommended Practices for PC Fleet Management for Mid Market and EnterpriseOrganizations
PC management is both costly and ongoing. Desktop support alone soaks up 30-45 percent1 of IT budgets. But optimizing your PC fleet management strategy will produce efficiencies and lower costs. ...
Virtual IT Revolutionises IT Support with Intel? vPro? processor technology
Since its launch in 2001, Virtual IT's guiding principle has been, 'We'll look after your IT so you can look after your business'. And in a relatively short time the company...
Building an Efficient IT Infrastructure: Virtualizing Tier1 Applications
Customers of all sizes are virtualizing mission-critical Exhange environments. This webcast focuses on real world examples and best practices for implementing and managing a virtualized Exchange environment. Hear how real...
