This paper distills insights from Pivotal customers and prospects, industry analysts, and journalists into five key principles for CRM success. These five principles can be used as a guide for selecting the right solution, and ultimately, delivering CRM success. The paper features real-world lessons in CRM from companies including Allianz Dresdner Asset Management, Beazer Homes USA, Centex Homes, Centra Software, ESRI, Farm Credit Services of America, Flag Choice Hotels Limited, FPDSavills, Sharp Electronics, Syngenta, and many more.
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