| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | HTML | Date added | 07 Jul 2006 |
| Topics | Knowledge and Data Management, Data Mining - Analysis, Business Intelligence - Data Warehousing | ||
| Downloads | 100 | ||
With a history of expansion that dates back to 1872, BB&T is one of the fastest-growing financial holding companies in the United States. Indeed, the profitable company has acquired 58 community banks, 70 insurance agencies and 23 non-bank financial services companies in the last 15 years alone. As BB&T continues to aim for growth, however, it needs a more powerful way to generate sales leads and cross-sell opportunities for its growing list of customers. With SAS/IntrNet software, analysts in the company's marketing division are meeting that need with an online reporting solution that tailors customer intelligence for each of BB&T's 1,400 branch offices.
Did you find this white paper useful?
27 out of 50 users found this white paper useful
Related white papers
The Evolution of Integration
Once upon a time life and information systems were simple. Then one day somebody let Pandora out of her box. Someone said -can't we add new requirements to these systems?...
The Role of Open Source Data Integration
This free-to-download whitepaper looks at how Enterprise customers are demanding project]sized data integration tools that can be scaled up to enterprise use. They donft want complex, expensive DI products that...
The Journey Along an Information-Led Transformation
A shift is underway from simple automation to business optimization, and information is at the center of it. Information, when aligned with your business strategy, holds the key to driving profitable...
The new information agenda:Do you have one?
The lack of trusted information information that is accurate, timely and relevant is on the minds of CEOs and senior executives around the world. a paradigm shift from siloed...
Best Practices for Translating Customer Satisfaction into Revenue
Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a...
Support Strategies: Customer Experience Management
Customer experience is the most powerful tool available today for distinguishing your company from competitors ? each contact with the customer offers an opportunity for strengthening your relationships by delivering...
3 Strategies for Reducing IT Support Costs
As companies brace for more bumps in the economic downturn, many organisations are indiscriminately cutting costs. To ensure a seamless transition into the post-recession market, however, slashing and burning is...
