| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | HTML | Date added | 07 Jul 2006 |
| Topics | Knowledge and Data Management, Data Mining - Analysis, Business Intelligence - Data Warehousing | ||
| Downloads | 100 | ||
With a history of expansion that dates back to 1872, BB&T is one of the fastest-growing financial holding companies in the United States. Indeed, the profitable company has acquired 58 community banks, 70 insurance agencies and 23 non-bank financial services companies in the last 15 years alone. As BB&T continues to aim for growth, however, it needs a more powerful way to generate sales leads and cross-sell opportunities for its growing list of customers. With SAS/IntrNet software, analysts in the company's marketing division are meeting that need with an online reporting solution that tailors customer intelligence for each of BB&T's 1,400 branch offices.
Did you find this white paper useful?
28 out of 50 users found this white paper useful
Related white papers
Best Practices for Translating Customer Satisfaction into Revenue
Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a...
Support Strategies: Customer Experience Management
Customer experience is the most powerful tool available today for distinguishing your company from competitors ? each contact with the customer offers an opportunity for strengthening your relationships by delivering...
3 Strategies for Reducing IT Support Costs
As companies brace for more bumps in the economic downturn, many organisations are indiscriminately cutting costs. To ensure a seamless transition into the post-recession market, however, slashing and burning is...
Forrester Strategies for Assessing IT Business Satisfaction
If you aren't assessing customer satisfaction you are overlooking a potential goldmine. This valuable data is crucial to creating a successful IT strategy. But where do you start? This new...
Realising the benefits of going green
Cross over to greener communications with improved data accuracy. Many organisations have processes in place to improve the quality of their contact data to address business drivers, such as cost reduction...
Centrinet case study
Centrinet launched an innovative business service - Smartbunker - based on renewable energy and energy-efficient technology(efficient IBM BladeCenter servers and Cisco networking hardware), It's the UK's first managed data centre...
IBM Virtualization Services
Virtualization is a powerful technology and can have profound effects on the datacenter; however, it should be viewed as a component of an overall IT strategy that will be able...
