| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | HTML | Date added | 07 Jul 2006 |
| Topics | Business Intelligence - Data Warehousing, ROI - TCO | ||
| Downloads | 51 | ||
A man leaves his farm in search of the richest diamond mine in the world only to die penniless when, all along, unknown to him, his own land was rich with the jewels he longed to find. That's the fable at the heart of AXA Financial's ongoing successful marketing program called Mining Diamonds. Using SAS Customer Intelligence to implement its Mining Diamonds program, the company helped its Financial Professionals (FPs) and branch managers remain familiar with all the special financial planning needs of their customers. With SAS, the company analyzes client data to customize its FPs' books of business to identify the special situations and circumstances within a client's lifecycle that the busy financial professional does not want to miss.
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