Headquartered in Vienna, Allianz Elementar Versicherungs AG (Allianz Austria) provides a wide range of products including life, health, auto and property insurance. Private and institutional clients are mainly handled through its nationwide network of full- and part-time sales agents. Like many other businesses in insurance and other industries, it has to fight to maintain and grow market share in a deregulated, highly integrated and competitive business environment. SAS Enterprise Miner is used for customer scoring and segmentation and to support activities such as cross-selling. Recently, these capabilities have been deployed to address the problematic issue of customer retention.
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