| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | HTML | Date added | 05 Jul 2006 |
| Topics | Data Mining - Analysis, Business Intelligence - Data Warehousing | ||
| Downloads | 71 | ||
With nearly 30,000 employees, Credit Lyonnais has three primary lines of business: network banking in France, financing and investment banking, and asset management. At a time when major changes in French retail banking began to emerge in 1997, Credit Lyonnais had been using SAS for some time to perform statistical studies based on sample groups and panels. But while the company's use of SAS enabled it to handle sophisticated studies, it was limited to working on a targeted population - there was no way to apply results to the entire customer base. Credit Lyonnais decided to look to SAS for solutions to help manage its broader marketing strategy in four major areas: data mining, attrition, prediction and direct marketing.
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