| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | HTML | Date added | 05 Jul 2006 |
| Topics | Data Mining - Analysis, Business Intelligence - Data Warehousing | ||
| Downloads | 8 | ||
Arising from the merger of 80 French banks, the Groupe Credit du Nord is today a federation of seven regional banks operating throughout France. Beginning in 1999, Credit du Nord launched its CRM (Customer Relationship Management) project to increase its customer knowledge. The strategy was to build a more permanent information structure, one that would enable the company to perform scoring, manage campaigns and establish a more sophisticated customer relationship program - not to mention automate processes. Credit du Nord used SAS to rapidly export propensity scores, which were then used directly in commercial campaigns to "Sell the right product to the right customer."
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